After releasing our competitive set tool for our enterprise winery clients (http://tmrwengine.com/2012/03/are-you-competitive-new-vintank-feature/) we decided to build a social score index to publish on the front end of our site (James is coding it away right now). Think of it as a Klout score for wineries. In building our algorithm we’ve discovered some interesting stats:
In our Facebook sample group of 576 wineries the daily average “likes” for a Facebook Fanpage is -26 to 33.
In our Twitter sample group Avg daily # of followers is -4 to 6 & Avg daily # of statuses from wineries is 1 to 4
Looking forward to releasing our Winery Social Media Wall of Fame.