May 25, 2012

Vivino – One App to Rule Them All

It’s been a long time since we’ve done a Pulse report (probably because so few new relevant technologies launch for the wine industry) but here is one we are excited to share!

Analysis Summary


The world of wine iPhone apps has looked grim. Most creators of the apps lack the proper consumer use cases or the funds to go the distance. In our last Palate Press report we spoke about the demise of wine iPhone apps and why ( In our 2012 research we rediscovered an app that launched in 2011 after our first report and the company is coming to the US market in June. With a plethora of wasted bytes on hundreds of thousands of iPhones, we have long hoped for an app that helps consumers in the most efficient way they want to remember their wine experiences. Along comes Vivino. A very simple concept. Take a picture of the wine, the software matches it to exact product and vintage (not with one of those silly drop downs) and provides simple tools to help you rate it. This is completely in alignment with our research about the way consumers want to remember their favorite wines. Moreover they are the first iPhone app that is significantly funded (though they were not able to disclose the funding amount, they have celebrity angel investor Janus Friis from Skype and a VC round from This gives them significant resources to ensure their app has a real opportunity to succeed. These two factors make them our best rated wine iPhone app yet.

You can download the full Pulse report here.

  • Interesting, thanks for bringing this to my attention.

    If it matches it to an exact product, then there would need to be a database or multiple databases that cover all wines in distribution.

    It there is one, this is news2me and I’m interested.

    What can you tell me about this?

    • Anonymous

      There are only four or five in existence (Snooth,, the one in Canada, VinTank, and vinformative).  Out of those only one is 100% free with no link back or having to credit the source (VinTank).

      • Much appreciated. I need to spend more time with VinTank obviously.

        While I have your attention, where would you point me to find out domestic wine sales breakdowns (retail/online only/restaurant/bars). I’m trying to make sense of this $36B # that is being bandied about.


  • Scottbirch

    Thanks for the report. Always looking for the next thing that can help sift through and remember great wines. Good research. Downloading the app now. 

  • Pingback: Vivino – One App to Rule Them All - VinTank | Vin, blogs, réseaux sociaux, partage, communauté Vinocamp France |

  • Afraid I am going to disagree on this one, after my first go around. I see some major things lacking that give it little use for me personally.
    1. You can ONLY scan a bottle. What if I want to look up something by the glass and/or add notes on something by the glass. You can’t – which inhibits it in a big way.
    2. I think somewhere I read where you posted it has a large user base, maybe 500k. That pales to Cellartracker (and You need a LARGE user base to be of any value, especially for people not drinking mainstream all the time.
    3. It doesn’t integrate into Cellartracker, the leading Social Media wine information site. I have 1200+ bottles stored there, integration into paid reports, and much more, which i benefit from via
    4. I did a test of a 3 wines, some a bit obscure, vs UPC scan which found 2.

    I have seen apps like this before and they all failed – an app based on crowdsourcing, even in part, has a huge barrier to overcome.

    I will leave it on my front page and play a bit more, but right now its headed for the other 3 folders of wine apps on my iPhone I never use, save

    • 1. That is the way most users journal.
      2. Actually Cellartracker only has 150K and Vivino only 200K. both are still small but CT has the “power users.”
      3. That is irrelevant to the casual wine consumer (the majority).
      4. That will change as more people scan labels.I guess the message is this is the first app that addresses a larger mainstream audience and works (and will work better over time) with simple UEX and a value proposition that matches user behavior.

    • Great points William.  When I’m looking at wines I like, I want to photo the label, take quick tasting notes and get back to enjoying them. However, a large userbase is usually built on Freemium model, crowdsourcing will be slow.
      Integration with cellartracker is key.  it is the craigslist of wine info.

  • Mike

    have you checked out – a new app launched in South Africa

  • Wow, I will be adding that one to my collection, many thanks. It almost look like you are holding a bottle…love the label display!

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