June 2, 2013

Social Media Resources with a VinTank Twist

With the increasing pace of technological and social change taking place in our lives, we at VinTank strive to provide our users with the best tools to stay ahead of the curve. To maintain that goal, we come across many great articles and resources that we use to keep our bearing. Every week we will share the best from both inside and outside of our industry. We would love to hear your thoughts or questions as to how we can help put these ideas to work for you.


Stay tuned for an all-new VinTank!

We are very excited to share with you more information about our new release. This week we will be introducing VinTank V3 and it’s availability to our first group of select upgraded customers.

With a completely revamped conversations stream, brand-new analytics, influence insights, segmenting via Twitter list sync, similar profiles, shared notes and much much more (trust us). We can’t wait to show you the future of VinTank, the wine industry and the future of business as a whole.

Stay tuned for more information or contact us to be one of the first to schedule a demo!

Six Free or Low-Cost Online Activities to Increase Tasting Room Traffic

The online marketing world can seem overwhelming, especially to winery owners with limited time and financial resources. The result is that those wineries that could benefit most from free and low-cost marketing methods frequently fail to take advantage of them. The following list provides six simple, free or low-cost online activities that wineries of any size can use to increase tasting room traffic.

1. Optimize Your Winery’s Website

2. Claim, Enhance, and Update Online Profiles on Visitor Review Sites

3. Encourage People to Share Their Winery Experiences

4. Create & Maintain Profiles on Social Networking Sites Such as Facebook, Twitter, and Google Plus

5. Ensure Your Winery is Listed on Regional Online Maps

6. Targeted Paid Advertising ($5-$300 per month)

Read more…

VinTank’s Twist

This article by American Winery Guide is a great list of suggestions for increasing tasting room traffic including using our platform for monitoring social media and engaging customers. The overall theme of the points above is that one of the best and easiest ways to get more business is to remove or limit the barriers of customers finding you or reaching you. This applies to both the physical (helping them find you) and digital worlds (helping you engage with each-other). VinTank Lite the best possible tool to do both.



Twitter Now Supports More and Longer Lists

Twitter lists got a refresh on Thursday, giving users the ability to create more lists on the social network and include more people on those created.

Previously capped at 20, now you can create up 1,000 lists on Twitter. Those lists can now include up to 5,000 accounts, substantially larger than the previous cap of 500 accounts. Twitter announced the update via Twitter, of course, in a tweet from its @TwitterForNews account. Read more…

VinTank’s Twist

As opposed to its rival Facebook’s more constant flow of new features, Twitter has been slower to add or make changes to existing features. This week’s update to Twitter lists is a strong sign that the social network sees the importance of users segmenting and sharing groups. We also share this view and have made sure that the new VinTank will employ twitter lists to be synced to your CRM. It’s another huge step forward in having instant access to social data never before available. #SCRM


5 Principles of Convergence: How to Work Better at the Intersection of Tech, Creativity, and Media

Convergence is both buzzword and marketing reality. Razorfish CEO Bob Lord outlines 5 ways creative companies can adapt to a converging world and create better brand experiences. The word convergence has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, the word means different things to different people. At Razorfish, we use convergence to describe the coming together of three irresistible forces–media, technology, and creativity to create experiences that enrich the consumer’s relationship with the brand.

Convergence is a constant process, not an end point. Technology, creativity, and
media are constantly evolving, and so is the converged company. It is a never-ending
challenge to adapt a customer experience that, in our digital age, will always be
in flux. Too often, businesses are far behind consumers in embracing technological
change, a problem that has everything to do with how the organization is set up. Read more…

VinTank’s Twist

The digital age brings increasingly rapid change and need for adaptation. What will not change is that consumers will be looking for experience and quality in their purchasing decisions. So while the vessel that they use to get to you or the one you use to go to them will undoubtedly be different in 5 – 10 years, the start and end points will not. “The winners of this era will be the companies whose main focus is constantly improving on the customer journey. If you follow your customer, you can’t go wrong.” Our purpose is to give you the platform that keeps the flow no  matter what vessel the customer is using today.


Billions of Geotagged Tweets Visualized in Twitter’s Amazing Maps

Ever wonder what it would look like to plot every single geotagged tweet since 2009 on a map?

Twitter has done just that. Twitter posted these maps of Europe, New York City, Tokyo and Istanbul on its blog Friday. They use billions of geotagged tweets: Every dot represents a tweet, with the brighter colors showing a higher concentration of tweets. It’s pretty amazing how the mapped-out tweets clearly match with population centers, highways and the like – though perhaps that’s obvious. Read More…

VinTank’s Twist

Sometimes it takes seeing data visualized to help understand its significance. Take a moment and think how many of those little dots were about your brand. Or  how many of them were posted at your location or nearby. Those dots are your customers, they are real people who care about what you do. With the new VinTank you won’t  have to wonder if they have talked about you or if they are nearby or more importantly… both.



Thanks for reading our weekly insight post. Watch this space every week for more Social Media Resources with a VinTank Twist. If you would like to learn more about how we can help you put these resources to use please contact us.

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