June 23, 2013

Social Media Resources with a VinTank Twist

With the increasing pace of technological and social change taking place in our lives, we at VinTank strive to provide our users with the best tools to stay ahead of the curve. To maintain that goal, we come across many great articles and resources that we use to keep our bearing. Every week we will share the best from both inside and outside of our industry. We would love to hear your thoughts or questions as to how we can help put these ideas to work for you.

There is ALWAYS ROI in Talking to Your Customers

The number one conversation about social media always ends with “what is the ROI.” It is a reasonable question and while I think there are lots of answers to the question, there is one prevailing truth: there is ALWAYS ROI in talking to your customers. First, social media is, at its essence, a communication channel. Just like the phone, email, fax, carrier pigeon or smoke signals, when a customer reaches out to you through these channels you respond. You don’t ask the ROI, you just take care of your customers. Read More…


Your Brand, The Next Media Company: How A Social Business Strategy Can Enable Better Content, Smarter Marketing And Deeper Customer Relationships

There is a content surplus and an attention deficit in the minds of consumers today. They are highly influential and aiding others down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant and value add content in order to break through the clutter and successfully change their behavior. Content is still king – and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and insights and practical approaches for transforming your brand into a highly successful media company. Read more…

VinTank’s Twist 

We are big fans of Michael Brito and his work. There are only 2 books that we HIGHLY recommend buying this year and the book above is definitely one of them. As you will see, the topics covered are of the utmost importance to taking advantage of your social channels, resources and customers. Click below to learn more and we highly recommend you pre-order.

Your Brand, The Next Media Company: How A Social Business Strategy Can Enable Better Content, Smarter Marketing And Deeper Customer Relationships


Ride the Hashtag, Don’t Create it.

I was waiting for somebody at a wine bar the other day for a meeting when I heard two guys sitting and having a business discussion. For the 12 minutes until my appointment got there, I eavesdropped on them and overheard that they spent all their time trying to figure out which hashtags to create to try and get a trend on twitter. They sat there and they strategized. Should they have their business name in it? Would that be too spammy? Should they go more general? Can they own this that and the other term?

I sat there drinking my crisp, flinty Riesling, laughed to myself, and thought once again, “people still don’t get social media.” Social media is the first true listening platform, not speaking platform. Yes, you can speak on it. Many will, and many do so successfully, but on the flip side, riding the wave of hashtags instead of creating them is a defining part of my thesis on social media. Read more…

VinTank’s Twist

Just ride the wave dude! This is great advice from @Garyvee and should be a relief to hear. You don’t have to fight the current or get knocked around the waves of what is trending from day to day. Just ride those waves to success. We agree with Gary that putting too much thought into creating the next big piece of content or trend is not the best way to use social media. As we talked about in the blog post above, listening can go much further than trying to fight the currents of trends. Listen for what your customers are already talking about and join the conversation.


Innovation Begins Here: How to Become the Hero in the Hero’s Journey

Welcome. You’ve officially arrived at the intersection of reality and possibility. Take comfort. You are not alone. There are many who are standing with you at this junction. But each of you has his or her own path to follow, and what you do next is yours and only yours to define. While that may sound either trite, abstract or both, the future does in fact begin with you and will be defined by you. Read more…

VinTank’s Twist

The Times They Are a-Changin’ and Brian Solis put together a great presentation about the changes we all are experiencing. “This is a time when there are supposed to be more questions than answers. It gives us purpose. And if we do not strive to answer them, someone else will set out to uncover the path forward.” We want you to succeed and be the agents of change that will lead the wine industry into the future, whether it be discovering new prospects or connecting on a deeper level with the customers you already have. The competition will be immense, but we are excited to see how brands will adapt and lead.


Vine Who? Why Brands are Jumping at Video for Instagram

Kevin Systrom had barely finished showing off Instagram’s new video features when several brands started posting their own clips. Lululemon was one of the first out of the gate with a video showing a woman doing yoga in different locations. Burberry and Charity: water posted videos as well.

Systrom, the co-founder of Instagram, pitched the option to record videos as a way for casual users to capture “moments” of their lives in a new way. But as with most product announcements these days from Facebook — Instagram’s parent company — Systrom seemed to be speaking directly to marketers. He repeatedly emphasized that the feature would be available to Instagram’s 130 million users “on day one,”a testament to its reach compared to other video-sharing services. He also revealed that Instagram videos could be up to 15-seconds long. Read more… 

VinTank’s Twist

Vine opened a door and Instagram walked through it. With the ability to share video clips up to 15 seconds, marketers are already jumping at the thought of possible creative uses. Right from the start we saw wineries giving tours of their vineyards and barrel rooms. Combine that with all of the great wine pictures your customers are posting and you have perhaps the best platform for experiencing wine. We are proud to be deeply integrated with Instagram and with Instagram commenting built-in, we can help you best take advantage of your content.


Thanks for reading our weekly insight post. Watch this space every Friday for more Social Media Resources with a VinTank Twist. If you would like to learn more about how we can help you put these resources to use please contact us.

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